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Why 80% of Apple Watch users buy wrong bands for it?

Apple watch is one of most successful apple products. User base grows every year by 20%. There are around 100 million apple watch users worldwide and it became health and active lifestyle icon. Most attractive reason to buy an apple watch is easy access to activity and health monitoring with series 4 model bringing ECG measurements to your wrist. Convenience and elegant design is one of most important combos. However, there is one problem that wasn’t present in regular watch industry. Watches in past weren't strapped to your wrist 24/7. It wasn’t done because there was no need to do so. Watches with clock function weren’t more useful than measuring time. But Apple watch is a multipurpose communication device with...

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